Fade the Public System This coined term is one of the old fashioned strategies in the betting market though some people currently find it still useful. If you looked at how games were played, Sports Betting there was that particular one team that always conquered almost every team and became a darling to many. Such teams were rated highly by the fans who placed their faith in them by massively betting for them and Sports Betting this is what the system took advantage of.
The system is that a bet is placed against the public opinion and bookmakers shade their lines appropriately. This would cause imbalanced odds where the bookmarker benefits a lot alongside those betting against the public. This system has been abandoned because of the not maximizing gains. Enter the Professional Friendly Bookmaker The imbalance of the fading system saw many professional bettors go against the public and since this was the similar line with which bookmakers profited, they started limiting their bets.
The professional friendly bookmaker did one simple thing, setting the lines correctly. This was a result of a long term expectation because at some point they were guaranteed of profits.